Paul
Founder of Here Be Dragons
In a world of over-communication, interruption and frenetic discharge by brands, sometimes noble causes are not heard because they cannot shout the loudest. Our job as PR communicators is to find a way to succeed on behalf of those who need it most. That is why we use culture as a canvas to land a disproportionate share of voice for the charitable campaigns we work on. Whether it is for socio-economic groups forgotten by the state, victims of domestic abuse or an overworked and underprotected healthcare system, creativity can cut through, not being afraid to disrupt the status-quo with ideas that can make real change, or at least try.”