Creativity for me is life’s most pure expression of itself. It is the true celebration of what it is to be human; both for the creator and the receiver. Creativity has the capacity to empower and challenge. To question and educate. To unite. Creativity is our common language and therefore one of our most powerful tools for addressing the highly complex issues that we face today; from inequality to climate change.
For this reason since 2002 with BOTTLETOP and #TOGETHERBAND we have been working with creativity and the creative industries – fashion, music, art and film – to engage a global audience in awareness raising around critical issues while using creativity as a mechanism to heal and empower through grassroots projects using drama, song, poetry, debate – to engage young people in complex health issues and drive behaviour change.”