Brand, when properly done, is the most enduring competitive advantage for any company or organization. Whoever you are, whatever you do. And that is also true when you want to heal the world. I strive to put all my experience in creating or transforming strong brands at the service of this new generation of companies. Those that are aiming to do good and do well. I am hugely proud to have partnered with Arieh and Nachson to do exactly this, co-creating the To: brand to reflect everything they stand for and do.”

@IG